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x Sophie Rier
Project Overview
Designing a full-scale campaign for the clothing brand Dolls Kill's sub-brand Widow Including:
Event Activation, Clothing Line Coordination, Window Display, Video Cave, Website Redesign, Email Blasts & Social Media Posts
Role
Campaign Director (Campaign Strategy, Visual Direction, Multimedia Production, Engagement Analyst)
Timeline
60 Days (Pre Launch Phase)
The Challenge
Brand aimed to engage consumers through an interactive campaign to accompany their new clothing launch. The goal was to design a cohesive & highly engaging visual identity to market the line.
Strategy & Campaign Execution
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Engineered high-retention digital content to increase engagement across social media platforms
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Re-imagined and manufactured updated website material complete with a new landing page
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Implemented brand-guidelines and visual identity into the campaign to establish a cohesion
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Used Adobe Photoshop, Adobe Premiere, Figma, Canva, & Kalyvio to support high-velocity asset creation
Other Designs
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